Bit About the Client
Flash Security Ltd – based in Orpington, Kent – does fire and security solutions across London. Proper professionals. You don’t get 152 five-star Google reviews without doing something right. CCTV, alarms, fire safety… they’ve got it covered. The thing is, you wouldn’t have guessed that from their old website.
How It All Started
When they came to us, they already had the kind of reputation most businesses dream about. But online? Different story. The site looked tired, loaded like it was on dial-up, and some of their key service pages weren’t even turning up on Google. Imagine being the top-rated CCTV installer in the area, but when someone searched “CCTV in Kensington,” you didn’t exist online. Painful.
The Main Pain Point
What We Actually Did
We rolled up our sleeves and started fresh:
- Rebuilt the entire security company website – faster, cleaner, and fully SEO-friendly.
- Restructured the sitemap so Google could find everything.
- Created brand-new location-targeted service pages – so now “CCTV in Kensington” actually brings up their page.
- Fixed the look and feel so it matched their high-end, 5-star reputation.
And even though they weren;t asking for a full SEO campaign, we optimised the important pages to give them a head start.
The Cool Stuff
- Location Power: Search “CCTV in Kensington” now – their page is right there on Google’s first page
- No More Ghost Pages: Every page is indexed and visible.
- Speed & Design: Loads in seconds, looks professional, no weird mismatched layouts.
- Future-Proof SEO: Structured so it’s easy to scale later.
What Happened After
Within 8 weeks, they had full visibility – no more hidden pages – and some of the location-specific pages were already climbing the rankings. The team told us they’d had new enquiries from people in areas they’d never had business from before.
What Lin Said
“We’re finally being found for the work we actually do, in the places we work. The site’s faster, looks the part, and customers can find us without hassle. We’ve had calls from areas we’ve never had enquiries from before.”
Wrapping It Up (Sort Of)
If you’d like a contrast, have a look at the Loftnix developments project – different sector, same idea: listen first, build what actually helps, cut the fluff. And if you’re sketching out your next step, our website design solutions keep it practical from brief to launch – fast pages, clean journeys, and updates you can handle without calling a developer.
