1. Still Not Getting Calls?
Alright, so your site’s live. It looks decent, loads okay, maybe you’re even seeing a bit of traffic.
But where are the calls?
No messages, no bookings, nothing in the inbox. You start checking the contact form. Maybe even emailing yourself to make sure it works. It does.
So… what’s missing?
2. Alright, So What Is SEO?
People love to throw “SEO” into conversations like everyone’s supposed to get it.
Search Engine Optimisation. Yeah, sounds technical. But here’s the gist – it’s how your site gets found by someone actually searching for what you do.
Not in theory. In real life. On Google.
3. SEO Isn't One Thing - It's a Few
On-Page SEO: Say What You Actually Do
If your site says “innovative growth solutions for modern problems” – congrats, no one knows what that means.
Now try: “We install CCTV systems in Southend.” Bingo.
On-page SEO is just that. Plain language in your page titles, headings, and content that tells people – and Google – what you do and where you do it.
Technical SEO: Don't Get Skipped
Before you mess with words, check the plumbing.
Does your site load fast?
Is it mobile-friendly?
Secure (HTTPS)?
Broken links? Slow images? That stuff pushes you down. Google won’t show a messy site no matter how great your service is.
Off-Page SEO: Let Others Talk
Google pays attention to the company you keep.
If your business gets mentioned in directories like Yell or Checkatrade, if someone links to you in a local blog, or if a client leaves you a Google review – that all counts.
Those aren’t just nice extras. They’re digital proof you’re worth trusting.
One of the most important factors behind these signals is the quality of your backlinks. A backlink is when one website links to another – it’s essentially a vote of confidence that tells search engines your content is credible and worth sharing.
For example, we’ve collaborated with agencies such as Digital Marketing Agency Birmingham through online communities, where authentic interaction naturally leads to valuable backlinks. Building these connections over time strengthens your website’s authority and helps improve its search visibility.
Local SEO: Win Essex First
If you’re targeting Essex clients, you don’t need to win the internet – just your postcode.
A fully filled-out Google Business Profile, consistent NAP (name, address, phone) across directories, and some local content (e.g. “boiler repair in Basildon”) can put you in front of people down the road, not across the country.
4. Real People, Not Robots
Here’s the trick most guides forget – Google doesn’t buy from you. People do.
And Google? It watches what people do.
If someone clicks your site and bounces? Bad sign. If they stick around, click another page, maybe tap that call button? That’s SEO working – not because of some keyword hack, but because your site makes sense.
5. It’s Not Instant - And That’s Fine
This isn’t a quick fix. You won’t land on page one tomorrow.
But the upside? Once it starts working, it keeps working.
No pay-per-click bills. No chasing leads. Just a slow build of trust that turns into phone calls over time.
Key Takeaways
- SEO = getting found by real people, not gaming Google
- On-page SEO = say what you do, and where, in plain English
- Technical SEO = fix the boring stuff (speed, mobile, links)
- Off-page SEO = earn trust through reviews and mentions
- Local SEO = win your area first Small tweaks today = more calls down the line
Before you go, a few useful next steps: if you’re reviewing your setup for security reasons , this follow-up piece walks through the quick wins we see most often. If you’d rather just get it sorted, our WEB-KNACK web design and seo services cover the build, the fixes, and the plan. For those who like numbers, we’ve pulled real takeaways in Essex business analytics . Want something more hands-on? Our On-page SEO services case study shows the nuts and bolts in action. And if local visibility is the goal, start with Local SEO for website – small changes, big impact.
