The Reason for Choosing Our Services
The client wanted to boost their online presence by focusing more on the site’s SEO.
Services Provided
Website Development, Website Re-Design and Technical SEO.
About Flash Security Ltd Company
For the last ten years, Flash Security Ltd has delivered a first-class professional service to clients throughout Greater London and the nearby counties like Surrey, Kent, Essex, Berkshire, and Hertfordshire., setting itself apart from many of its competitors.
Thanks to their knowledge, expertise and the wide variety of security products they offer, they can meet the needs of their customers, offering everything from access control systems and burglar alarms to CCTV and fire protection systems.
This and their team’s professional but warm and friendly approach to the work has positioned them as one of London’s best security solutions firms.
Delivering Web Development, ReDesign, and Technical SEO for Flash Security Ltd
Flash Security Ltd approached us because their outdated website design was hindering their online presence and user experience. They needed a complete website redesign and web development overhaul to improve loading speeds, accessibility, and overall functionality.
Their existing structure was not optimized for SEO, making it difficult for Google to index the site. By delivering web design services, technical SEO, and improved web page design, we helped them achieve a faster, SEO-friendly website that enhances user experience and increases their search engine rankings, driving more traffic to their business.
Improving Website Structure
We began by completely rebuilding the website from the ground up, using the best web design practices, ensuring all the website element uses semantic HTML. The previous web design lacked proper HTML structure, which made difficult for Google to correctly render and understand the content of the pages. By implementing well-structured code to the web design, we enhanced the website’s performance, SEO and made it easier for search engines to understand the content.
Reducing Unnecessary Plugins for Improved Performance
Looking at the website in greater detail revealed far too many plugins, a more common problem than you might think. This negatively impacted the website’s overall performance, precisely its loading speed, which is one of the crucial factors Google considers when ranking sites.
We removed most of the unnecessary plugins and replaced them with premium plugins, ensuring that one plugin could perform multiple tasks that previously required several free ones. This approach significantly improved the website’s performance and loading speed. It’s a common issue where freelance website designers add excessive plugins to maximise their earnings, which often results in slower websites.
Improving Website Accessibility
The more we delved behind the scenes, the more we realised the site’s accessibility options were substandard, making it difficult for people with accessibility needs to find their way around the site.
To correct this we had to make some web design changes to the web pages to make sure that website is fully compliant so that people with accessibility needs, arguably some of the most vulnerable among Flash Security’s Ltd client base, could use the website.
Optimising Website Images
Most of the website images were not appropriate size, contributing to the slow web page loading time by making the web pages heavier. We removed all the images and resize them appropriately so the website would run more smoothly.
While working on the images, we discovered that most did not have helpful SEO-optimised alt tags. This meant Google and any visually impaired user would not understand what the images were and why they were being used. So, we provided suitable alt tags for all images.
Website Performance Test Results
Project Overview
After we had completed website design services and all of the above, the website had a better layout, with improved accessibility options that made it easier for any of Flash Security’s Ltd clients to navigate it.
The page loading times were significantly improved, and with the use of alt tags, we ensured that Google could adequately index and rank the website, increasing the company’s presence online.
SEO, though, is an ongoing process. With that in mind, we are now collaborating with Flash Security Ltd to develop effective SEO content strategies and provide the support they need monthly.
The client was pleased with our improvements to their site and looks forward to collaborating with us to continue increasing their rank on Google and drive more customers to their site.
Explore Flash Security Ltd – Company Web Pages Design
“We crafting visually stunning, memorable experiences for the web and interfaces. We build websites that will build your business.”
Elevate your online game with us today!
