The Reason for Choosing Our Services
The client wanted a new look and to enchase their online presence by focusing more on the site’s SEO.
Services Provided
Web Development, Website Re-Design and SEO.
About ConferenceNews
ConferenceNews is the UK’s primary source for news, insights, and thought leadership within the meetings, events, and conferences sectors.
How We Helped ConferenceNews
The goal was to elevate its online presence and provide an elegant, news-worthy experience for its readers.
This case study highlights how we approached the challenge, from understanding the client’s objectives to implementing innovative website features and web design elements that align with ConferenceNews goals.
1. Understanding the Business and Objectives:
Our journey began with a comprehensive understanding of ConferenceNews business objectives and target audience.
We recognised the importance of creating a user friendly profesionall website that not only delivered news but also fostered engagement and community within the event industry.
By aligning our strategy with these goals, we set the stage for a successful transformation.
2. Website Redesign with the Theme of Elegance and Newsworthiness:
To capture the essence of elegance and newsworthiness, we opted for a color scheme dominated by bright red and white.
Red, as the primary color, was chosen to draw attention and evoke emotions such as passion and confidence qualities that ConferenceNews wanted to project to its readers.
The combination of red and white color scheme a professional and dynamic look to the website, immediately signaling that this was a source of reliable and important information.
Website Features:
We implemented features that not only enhanced user experience but also distinguished ConferenceNews from its competitors:
Website Bookmark System:
We introduced a user friendly bookmark system that allowed readers to save articles without the need for registration or account creation (website cache).
This feature improved website accessibility, enabling users to bookmark their own reading lists effortlessly.
Web Page: Text Magnification Feature:
Recognising the diverse needs of readers, we integrated a text magnification button.
This allowed readers with visual impairments to increase text size by up to three times, ensuring website accessibility for a wider audience and fostering inclusivity.
Web Page: Social Sharing Buttons Feature:
We strategically placed social sharing buttons on the side and bottom of articles and blog posts. This encouraged website readers to share content.
Sharing articles and blog posts across social networks increased the website visibility and expanded its reach within the event industry community, this also contributes to the website SEO (Backlinks).
Project Overview
In collaboration with ConferenceNews, we successfully transformed the website into a cutting-edge platform that met the clients objectives and exceeded user expectations.
By understanding the business, designing with elegance and newsworthiness, and incorporating innovative features, we positioned ConferenceNews as the go to source for event industry news in the UK.
This project showcases the power of a strategic partnership between us and a forward thinking client, ultimately enhancing user experience, accessibility, and industry authority.
As a result, ConferenceNews is now better equipped to continue its mission of delivering news, insights, and thought leadership to the meetings, events, and conferences sectors in the UK, solidifying its position as the industry leader.
Explore ConferencNews – Web Pages Design
“We crafting visually stunning, memorable experiences for the web and interfaces. We build websites that will build your business.”
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