A Bit About Them
How We Got Involved
One of our team lead developer actually worked on this while employed with them (he’s part of our crew now). Back then, the task was a big one: strip out the old site, rebuild it from scratch, and make sure it could actually handle both the readers and the 20+ writers adding content daily. And on top of that? Shift more than a thousand articles across to WordPress without losing history, formatting, or Google love. Easy to say. Not easy to do.
The Hard Part
Website Migration on this scale are nerve-wracking. Miss one redirect and a well-ranked page disappears. Lose a handful of images and suddenly your archive looks broken. Duplicate something and you’re basically asking Google to slap you. This wasn’t just a brochure site – it was a live newsroom, with people checking in every day. Pressure was high to make sure nothing broke in the process.
What We Actually Did
We rebuilt the whole thing in WordPress. New design, stripped-back code, pages that load in seconds instead of crawling. But we also thought about readers. Things like:
- a little progress bar so you know how much of a piece you’ve got left,
- bigger text options for anyone who struggles with small screens,
- the ability to bookmark stuff if you didn’t have time to read it in one go,
- and simple social share buttons so readers could push stories out without hunting for links.
On the backend, every single article, category, and writer account was moved across carefully. Redirects were mapped, nothing got lost. SEO got a proper tune-up – fixing technical gaps, cleaning up the on-page side, and even doing a bit off-page to rebuild authority.
The Outcome
Final Thoughts
For a completely different kind of project, take a look at our case study on builders cleaning in Essex – proof that the same principles of clarity and usability apply no matter the industry. And if your business needs something more tailored than an off-the-shelf site, our custom web development service gives you the flexibility to build exactly what you need, without compromise.
