Bit About the Client
Where It Started
Their old site had been left to age badly – clunky design, thin content. At some point, someone had decided to bulk it out with AI-generated text. Loads of pages, all saying the same nothing. Google noticed. Bit by bit, the site dropped out of the search results. By the time we stepped in, most of their service pages weren’t showing anywhere.
The big question was on the table: keep the domain or walk away from it. Google penalties aren’t fun, and trust takes time to rebuild. Starting fresh would’ve been easier… but also meant throwing away years of history.
The Challenge
We decided to fight for the old domain. That meant rebuilding from the ground up – design, content, technical SEO, everything. No more filler text. No more bloated code. It had to feel professional, fast, and – above all – human.
What We Did
We stripped it back to zero and rebuilt properly:
- Brand new design, clean and modern construction website.
- Fresh content written from scratch, based on their real services and experience.
- A proper structure so Google could crawl and index the site again.
- Technical SEO fixes to clear out the errors and issues that had piled up.
- High-quality project photos instead of generic stock.
The aim wasn’t just to have a “nice-looking” site. It was about showing Loftnix as the experts they really are, not some copy-paste outfit with recycled text.
What Happened Next
Client's Words
“We honestly weren’t sure the domain could be saved, but the new site looks professional and – more importantly – people are finding us again. We’ve already had a handful of enquiries we’d never have seen before.”
Wrapping Up
Want a quick contrast? Check the one page website design case study – one scroll, tight copy, no fluff; quick to ship and, honestly, easier to live with.
If you’re sketching your next move, our profesional website development handles the heavy lifting: clean builds, sensible CMS setups, and the little tweaks that keep things running without you calling a dev every five minutes.
